The beauty industry is huge and in particular, cosmetics, have become one of the most popular topics for social media influencers on YouTube and Instagram, as millions of followers watch religiously to the latest tips and techniques to enhance, and improve physical appearance. But why are cosmetics so important for women and men?
The basic answer here is that if you look good, you feel good. How we look can also improve our careers, social mobility and mental health too.
Looking good is subjective, but there is science behind attractiveness including facial symmetry fullness of lips, wideness of eyes and complexion. Cosmetics allow us to hide our flaws while enhancing our prettier features. We may even choose to enhance a certain feature to feel good or to let others see our stronger features. What specifically, then, is each product doing for us?
Some research has evidenced that foundation is the cosmetic that has the most impact on how women are perceived. In the work environment, complexion is shown to have a positive effect on social and work interactions because skin tone discolorations, eye bags and blemishes can make a person look tired or unhealthy. For anyone with acne scars and other blemishes the use of a concealer prior to applying foundation is even more important.
As mentioned earlier, facial symmetry is a key factor in the science of attractiveness, so contouring can have an incredibly positive effect on balancing up your overall facial symmetry as well as creating more angled features.
Some studies have shown that having rosy cheeks makes you look younger and more sensual to the subconscious mind so a hint of blush is a key weapon in looking younger.
Al lot of attention is paid to eyes and eyebrows and quite rightly so, as eyebrows represent a framing of the eyes and their fullness is youthful. The arch of the brow can have a lifting effect of the face to help combat the effects of gravity and time on the face. Medical studies have shown that eye shadow and eyeliner enhance the colour variation around the eyes which is important aspect of attractiveness and can also make the eye look bigger which mimics youthfulness.
Lips play a big part in physical attractiveness. Plump full lips are the most attractive and colour and shine also play a big part in enhancing the overall look. Lipsticks containing plumping ingredients like hyaluronic acid are particularly good alternative to fillers.
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