The History of Men’s Fragrance
The world's oldest perfumes can be traced back over 4000 years ago. Archaeologists in the Pyrgos region of Cyprus discovered scent bottles containing extracts of lavender, bay, rosemary and pine.
It was in fact Islamic cultures in the East that perfected the extraction of fragrances through steam distillation and introduced new raw materials to the industry. The eventual adoption of perfume in Europe came in the 14th century.
The modern-day cologne was created just over 500 hundred years ago in Hungary. That combination of scented oils and alcohol solution that we are familiar with today as cologne, eau de toilette and eau de parfum was invented at the command of Queen Elizabeth of Hungary and was famous throughout Europe and named Hungary Water.
The wealthy Medici families of Italy and subsequently the royalty of France were the ones to really push perfume into the everyday life with stories that Napoleon himself would dab perfume on his wrists before going in to battle.
There were no real distinctions between fragrances for men and women at this stage and the development of men’s colognes came later in 1709 in Cologne when Italian expat Giovanni Maria Farina invented a perfume to celebrate his new hometown.
With notes of flowers, herbs and citrus, the fragrance was a fresh and welcome contrast to the heavy scents favoured at the time. The eau de cologne was adopted by men as the scent of choice. The eight generation Farina family still produce the original eau de cologne today.
In the last century the male fragrance came into being when in 1934, Caron founder Ernest Daltroff, created the very first fragrance for men. Parfums Caron is a legendary French perfume house founded by Ernest Daltroff in 1904. Daltroff called his new fragrance “Pour Un Homme” (For A Man) and it featured notes of lavender and vanilla with a musky amber and cedar wood base.
Legendary perfume house, Creed also produced masculine fragrances but they were usually exclusive commissions from royalty.
Since then Acqua di Parma Colonia and Guerlain’s Pour Monsieur were fragrances devised for scenting men’s handkerchiefs rather than skin.
Cologne for men has come a long way since its origins and is now a staple of the modern man’s grooming routine. In 1994 it was reported that 20 bottles of CK One were sold every minute. For many men now the cologne is a staple part of their grooming routine.
In more recent times the development of unisex fragrances like CK One has blurred the lines between what we believe is a masculine or feminine scent and a new range of floral scents for men and women have been born. Tom Ford Black Orchid is a classical example as too is the entire Private Collection from Tom Ford which is deliberately androgynous with its mix of floral, woody and citrus notes.
Where we see fragrance come full circle is in the Middle-Eastern market where heady oud’s laced with the sweetest roses, vibrant jasmine and delicate violets reign supreme. The place where perfume started is now leading the way in a new approach to men’s fragrance.